The Sustainable Queensland Dairy Production (Fair Milk Price Logos) Bill 2016 (QLD), which was introduced into Parliament last week, seeks to establish a scheme of logos for fresh milk to denote where the product has been made and that it was purchased fairly from dairy farmers. The labels are voluntary by companies who meet the specified criteria to carry the logo, and will act as a marketing tool for products. The logos seek to raise community awareness about the source of milk and restore the balance between the average cost of production and returns to dairy farmers. The Bill requires the Minister to develop region specific sustainable gross margins, in consultation with dairy farmers and local organisations. The Bill also sets out offences for misuse of milk logos.
 This balance was found to be unsustainable by the Milk Pricing (Fair Milk Mark) Bill 2013. Whereby the average price paid for milk in January 2013 was 51.86 cents per litre (ex. GST), while the total cash cost of production with provisions for retirement, education and contingencies was 64.22 cents per litre.
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